eCommerce Site Design

eCommerce or 'on line shopping' is one of the most satisfying types of web sites to own and challenging to run, with an eye on design and user friendliness (called user interfaces or accessibility) a good design can increase your profits up to a factor 10, while this may sound outlandish it obviously depends on the starting point from which the measurement is taken.

I can help you to have an impressive vehicle to promote your products, I provide the framework from which you can comfortably and safely show off your own technical expertise.

It is true that creativity has to start somewhere, in every case it starts with you, your business and your needs.

Linear sales flow is typical of direct marketing landing pages , where the sales pitch flows seamlessly from top to bottom.

This model comes from a direct marketing approach -- the "sales letter" -- and works best with a small number of individual products or services.

Objections are dealt with as part of the sales letter, which could continue on for thousands of words.

No links are offered that could get the potential customer off the "garden path" down which she is being led. There are typically multiple offers and a strong attempt at persuasion. Several special offers are given to "sweeten" the deal.

Direct marketing landing pages are carefully tested and optimized, and can achieve a fairly high conversion rate (which, of course, varies from product to product). Menu-driven sales flow is typical of online stores, where visitors browse a store from the front page as well as through product pages which serve as landing pages from paid search ads.

This model is from a retail sales or high street store - in other words old school.

In this model, the shopper is provided with a navigation system, product search systems, and links to other product categories, site information, etc.

This model is used by e-tailers who sell many products.
Conversion testing and optimization occur across the entire site. rather than page by page as with the linear model. Conversion rates typically aren't as high as can be achieved with direct marketing landing pages.

However, the more successful online retailers are commonly achieving a site conversion rate of 2.5% to 5%.

Amazon is reported to have a 14% conversion rate!

which is high compared to most online clients, my clients tracking info proves they have conversion rates which can be up to 19% so I must be doing something right!

As they say "time is money" and the higher the package is that you choose for SEO Marketing and optimization, the better your chance that the consistent and steady application of the techniques I use to improve your position will last longer and not dry up.

Example Ecommerce pages

Ecommerce based web site selling ebooks,pdf manuals etc