Advanced Web site Marketing

My processes and techniques are up to and include the following:

Evaluate existing web site/s
Research your industry and relevant keywords
Recommend relevant domain names
Building specialized marketing web sites and possibly blogs consisting of articles and keywords promoting your primary corporate web site
Checking and Installing appropriate page titles, keywords, meta names, description and search engine friendly URL's
Rewriting and prioritizing text on site according to research
Create xml Site Map and graphical human readable site map for ease of navigation.
Submitting site to search engines and directories (google, yahoo, msn, aol, ask.com, alltheweb, alexa etc.)
Generating Interactive PR (writing and distributing articles that are Internet newsworthy on other web sites, online editions of newspapers, journals, media and blogs)
Managing (PPC) pay per click advertising (Google/ Yahoo/ Overture/ Superpages etc.)
Linking from other sites (increasing pagerank according to the search engines)
Optimize each business critical Web page of the current web site up to the number of pages determined by our scope of work.
Optimize so that lower-level (very specific) Web pages can be “crawled” by search engines and indexed by directories
Generate search results within the first page of search engine and directory results
Increase the number of search engines and directories with which the Web site is listed
Broaden the amount of links to the web site on other strategically appropriate web sites
Improve upon the current search rankings of the current web site
Allow search engines to more easily “crawl” the entire current web site
Implement “user-friendly” URL’s
Analyze current use of keywords and keyword phrases and develop a comprehensive list of thoroughly researched keywords and keyword phrases
Analyze current use of Meta titles, alt-image text tags, keywords and descriptions and develop a unique feature set of Meta titles, alt-image text tags, keywords, and descriptions for each Web page
Create hyperlinks and Meta tags that will better allow more Web pages to be “crawled” by search engines, thus allowing more pages to be indexed
Supply direct feeds of all Web pages to the major search engines
Create compelling registries with all of the major directories
Provide consulting to improve usability
Increase relevant traffic to the current web site, which in turn translates to more lead generation (sales)
Update Site Navigation according to relevant keywords and usability requirements
Glossary of professional terms (primary and secondary keywords)
Development of content

Articles from the associations, staff, management and media
There should be a page built upon industry related keyword
Frequently Asked Questions page options

Evaluate and consult on site layout & design

Accessibility criteria met?
Assess suitability of current design for disabled access
Audio Visual Requirements

Develop& Implement Full- site Text search capabilities for fast site search
Develop& Implement Email capture
Develop Newsletters
Develop Blog(s)
Analyze Traffic and Statistics from separate sources and from your own provider for improved accuracy and constancy
Make recommendation for improvements
Xchanging links with other web sites is a good way to increase traffic to your web site, but often the results are just not what we expected. Many site owners do not know the simple techniques needed to increase web site traffic free.